Descriptions

• • This is a course for existing retailers and small business owners, whether in food, non-food, or online.  We give an overview of current Philippine retail industry trends, then do a deep dive on some essential lessons on retail management.  The course will focus on developing effective retail strategies to respond to the current retail environment.  

Introduction

This is a course for existing retailers and small business owners, whether in food, non-food, or online.  We give an overview of current Philippine retail industry trends, then do a deep dive on some essential lessons on retail management.  The course will focus on developing effective retail strategies to respond to the current retail environment.

Learning Objectives

1. Understand current global and Philippine retail industry trends, and how they affect current retail businesses
2. Devise new strategies to respond to changes in the retail environment
3. Devise an internal and external analysis of your retail business

Learning Outcomes

Learners who complete the course will be equipped with the knowledge to develop new strategies to change the way they run their existing businesses.

Target Participants

Retail professionals, aspiring retailers/entrepreneurs, small business owners, students and professors in retail management / strategic management