Descriptions

• • This is a course for aspiring retailers, whether in food, non-food, or online.  We give an overview of current Philippine retail industry trends, then do a deep dive on some essential lessons on retail management.  Customer service training will be a main focus of this course, as delivering an excellent customer experience is essential for all retail businesses to thrive in today’s environment.

Introduction

This is a course for aspiring retailers, whether in food, non-food, or online.  We give an overview of current Philippine retail industry trends, then do a deep dive on some essential lessons on retail management.  Customer service training will be a main focus of this course, as delivering an excellent customer experience is essential for all retail businesses to thrive in today’s environment.

Learning Objectives

1. Understand the fundamentals of retail management
2. Learn how to do a proper customer analysis to determine your target customer
3. Learn basic selling and customer service skills
4. Devise marketing and communication plans for your retail business

Learning Outcomes

Learners who complete the course will have a basic understanding of retail fundamentals and will be equipped with essential skills to manage their retail businesses.

Target Participants

Students, aspiring retailers/entrepreneurs, small business owners